What Are the Most Popular Sunglasses in Each U.S. State and Territory?
Have you ever wondered what the most popular brand of sunglasses is in your state? We were definitely curious! To find the answer to this question, we decided to do a bit of research.
It turns out that finding hard data on the most popular shades by state was fairly difficult. So, to get the information we wanted, we decided to look at search volume data in Google for various sunglass brands in each state and territory in the USA. We then recorded the most-searched-for brand in each area as the most popular. Read more about how we came up with this list in our Methodology section below.
What brand of sunglasses is the most popular in your state or territory? According to our research, the answer is most likely Ray-Ban, Oakley or Costa — unless you live in the Northern Mariana Islands, where it is Maui Jim.
Most states and territories have several brands with high popularity, and many have tight competition among the top three brands. A few even have ties for the top position.
To be inclusive of all Americans, we examined search data across every U.S. state and all major territories. All 50 U.S. states and the six territories (including the District of Columbia) have their top 10 brands listed below in order of the most-searched to the least. Did your favorite brand of shades make the list in your area? If not, it can't hurt to have more than one pair!
Lists of Top Sunglasses Brands by State:
Alabama
Costa
Quay
Oakley
Ray-Ban
Maui Jim
Versace
Tom Ford
Krewe
Alaska
Oakley
Ray-Ban
Costa
Native
Gucci
Maui Jim
Quay
Versace
Prada
Arizona
Oakley
Ray-Ban
Quay
Gucci
Versace
Costa
Maui Jim
Prada
Carrera
Arkansas
Costa
Oakley
Ray-Ban
Gucci
Maui Jim
Versace
Tom Ford
Foster Grant
Prada
California
Oakley
Quay
Ray-Ban
Gucci
Tom Ford
Céline
Prada
Louis Vuitton
Maui Jim
Colorado
Oakley
Costa
Quay
Gucci
Versace
Maui Jim
Native
Tom Ford
Persol
Connecticut
Ray-Ban
Costa
Gucci
Quay
Versace
Maui Jim
Céline
Tom Ford
Prada
Delaware
Costa
Oakley
Ray-Ban
Gucci
Quay
Maui Jim
Versace
Tom Ford
Céline
Florida
Costa
Oakley
Ray-Ban
Gucci
Quay
Versace
Maui Jim
Tom Ford
Prada
Céline
Georgia
Costa
Oakley
Ray-Ban
Quay
Gucci
Versace
Maui Jim
Tom Ford
Prada
Cartier
Hawaii
Oakley
Quay
Maui Jim
Ray-Ban
Costa
Gucci
Versace
Tom Ford
Dragon
Idaho
Oakley
Ray-Ban
Costa
Quay
Maui Jim
Native
Gucci
Versace
Prada
Tom Ford
Illinois
Oakley
Ray-Ban
Gucci
Quay
Costa
Versace
Maui Jim
Tom Ford
Prada
Céline
Indiana
Oakley
Ray-Ban
Costa
Gucci
Quay
Maui Jim
Versace
Tom Ford
Coach
Prada
Iowa
Oakley
Ray-Ban
Costa
Quay
Gucci
Maui Jim
Versace
Tom Ford
Coach
Foster Grant
Kansas
Oakley
Ray-Ban
Costa
Quay
Gucci
Maui Jim
Versace
Foster Grant
Prada
Tom Ford
Kentucky
Oakley
Costa
Ray-Ban
Quay
Gucci
Maui Jim
Versace
Foster Grant
Coach
Tom Ford
Louisiana
Costa
Oakley
Ray-Ban
Krewe
Quay
Gucci
Maui Jim
Versace
Tom Ford
Louis Vuitton
Maine
Oakley
Ray-Ban
Costa
Native
Quay
Maui Jim
Gucci
Warby Parker
Versace
Coach
Maryland
Costa
Ray-Ban
Oakley
Gucci
Quay
Cartier
Versace
Maui Jim
Tom Ford
Céline
Massachusetts
Ray-Ban
Oakley
Costa
Gucci
Quay
Versace
Céline
Tom Ford
Maui Jim
Prada
Michigan
Oakley
Ray-Ban
Costa
Gucci
Quay
Cartier
Versace
Tom Ford
Maui Jim
Louis Vuitton
Minnesota
Oakley
Costa
Ray-Ban
Quay
Gucci
Maui Jim
Versace
Tom Ford
Coach
Prada
Mississippi
Costa
Quay
Oakley
Ray-Ban
Gucci
Maui Jim
Tom Ford
Versace
Krewe
Missouri
Oakley
Costa
Ray-Ban
Quay
Gucci
Maui Jim
Versace
Tom Ford
Prada
Coach
Montana
Oakley
Costa
Ray-Ban
Native
Maui Jim
Quay
Gucci
Foster Grant
Versace
Warby Parker
Nebraska
Oakley
Ray-Ban
Costa
Quay
Gucci
Maui Jim
Versace
Tom Ford
Coach
Prada
Nevada
Oakley
Ray-Ban
Gucci
Quay
Versace
Prada
Tom Ford
Louis Vuitton
Maui Jim
Carrera
New Hampshire
Oakley
Ray-Ban
Costa
Quay
Gucci
Maui Jim
Native
Versace
Coach
Prada
New Jersey
Ray-Ban
Gucci
Oakley
Quay
Costa
Tom Ford
Versace
Céline
Fendi
Prada
New Mexico
Oakley
Ray-Ban
Quay
Versace
Gucci
Costa
Maui Jim
Prada
Carrera
Foster Grant
New York
Ray-Ban
Gucci
Oakley
Quay
Céline
Versace
Tom Ford
Costa
Fendi
Louis Vuitton
North Carolina
Oakley
Costa
Ray-Ban
Quay
Gucci
Maui Jim
Versace
Tom Ford
Prada
Persol
North Dakota
Oakley
Costa
Ray-Ban
Quay
Gucci
Maui Jim
Versace
Tom Ford
Foster Grant
Louis Vuitton
Ohio
Oakley
Ray-Ban
Costa
Gucci
Quay
Versace
Maui Jim
Tom Ford
Cartier
Prada
Oklahoma
Oakley
Ray-Ban
Costa
Quay
Gucci
Maui Jim
Versace
Foster Grant
Prada
Tom Ford
Oregon
Oakley
Ray-Ban
Gucci
Quay
Costa
Maui Jim
Versace
Native
Prada
Tom Ford
Pennsylvania
Oakley
Ray-Ban
Costa
Gucci
Quay
Versace
Tom Ford
Maui Jim
Céline
Fendi
Rhode Island
Oakley
Ray-Ban
Gucci
Quay
Versace
Costa
Céline
Maui Jim
Prada
Tom Ford
South Carolina
Costa
Oakley
Ray-Ban
Quay
Gucci
Maui Jim
Versace
Tom Ford
Persol
Prada
South Dakota
Oakley
Ray-Ban
Costa
Quay
Maui Jim
Gucci
Foster Grant
Native
Versace
Coach
Tennessee
Costa
Oakley
Ray-Ban
Quay
Gucci
Maui Jim
Versace
Tom Ford
Prada
Foster Grant
Texas
Costa
Oakley
Ray-Ban
Quay
Gucci
Versace
Carrera
Maui Jim
Tom Ford
Louis Vuitton
Utah
Oakley
Ray-Ban
Quay
Costa
Gucci
Maui Jim
Versace
Prada
Tom Ford
Native
Vermont
Oakley
Ray-Ban
Costa
Native
Quay
Gucci
Warby Parker
Maui Jim
Tom Ford
Céline
Virginia
Costa
Oakley
Ray-Ban
Gucci
Quay
Versace
Maui Jim
Tom Ford
Céline
Prada
Washington
Oakley
Ray-Ban
Quay
Gucci
Costa
Maui Jim
Versace
Prada
Tom Ford
Céline
West Virginia
Oakley
Costa
Ray-Ban
Quay
Gucci
Maui Jim
Tom Ford
Versace
Coach
Foster Grant
Wisconsin
Oakley
Ray-Ban
Costa
Quay
Gucci
Maui Jim
Versace
Cartier
Tom Ford
Prada
Wyoming
Oakley
Costa
Ray-Ban
Maui Jim
Native
Quay
Gucci
Versace
Coach
Dragon
American Samoa
Arnette
Burberry
Carrera
Cartier
Coach
Costa
Céline
Dragon
Fendi
Gucci
Guam
Oakley
Quay
Ray-Ban
Maui Jim
Arnette
Saint Laurent
Bottega Veneta
Costa
Northern Mariana Islands
Maui Jim
Versace
Gucci
Ray-Ban
Costa
Louis Vuitton
Oakley
Kate Spade
Burberry
Coach
Puerto Rico
Costa
Oakley
Ray-Ban
Versace
Gucci
Quay
Prada
Maui Jim
Persol
Tom Ford
U.S. Virgin Islands
Costa
Ray-Ban
Quay
Prada
Oakley
Maui Jim
Fendi
Giorgio Armani
Tom Ford
Bulgari
Washington D.C.
Ray-Ban
Gucci
Oakley
Cartier
Céline
Quay
Costa
Tom Ford
Versace
Persol
Methodology
To determine what the most popular brand of sunglasses is in each state, we used a free tool provided by Google called the Google Ads Keyword Planner. This tool provides advertisers with estimates of keyword search volume in Google’s search engine.
We were able to find the search volume for each brand of sunglasses by using the brand name plus the word “sunglasses” as our keyword phrase across all brands. This helped keep our study uniform and ensured we were only measuring interest in the sunglasses made by a brand — and not other products a brand or designer might make.
The Google Ads Keyword Planner tool allows users to view search data broken down by a defined region in a specific period of time. We examined keyword data over the same period of time (the past 12 months) in each state and territory. This ensured our data was both relevant and comparable between regions.
We performed each search for one specific state or territory only, and then we exported this data before performing a search for another state or territory. This ensured our data was based only on the region we were examining and reduced the chance of introducing human errors.
For areas where more than one brand tied for the top position, we used Google Image Search to look for photos of people wearing sunglasses in certain regions over the past year. The brand of sunglasses that appeared in the most images was elevated to first place.
In cases where multiple brands tied with low search volume at a position below number one, we used a randomizer to place the brands in a random order. This occurred in Northern Mariana Islands and the U.S. Virgin Islands most notably.
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Page published on Tuesday, May 4, 2021